MARKETSHARE is a distributed consumer data collection system, intended for large scale marketing studies and general sales monitoring. The project aimed at collecting generic consumer data from point of sales (POS), centralize it and extract meaningful data for marketing studies and sales tracking. The solution integrates seamlessly with most POS programs and automatically collects and transmits anonymous sales records. Generic information templates are used to automatically analyze massive quantities of data, generating accurate and updated consolidated information.
- Distributed data collection;
- Anonymous (no customer data is transmitted);
- No custom hardware required;
- Seamless integration with most POS software;
- Automatic data collection, transmission and extraction;
- Accurate, up to date, qualitative and quantitative information.
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